PRICE GUIDE – HOYLAKE OPEN 2022

Quite a lot of golf tour operators will take some low-season green fees, perhaps wrap them up with a budget hotel ‘offer’, and then present them as the dreaded “prices from”. Sure it makes for an eye-catching headline. Faraway Fairways could do the same. The question really though is does this help you at all? Probably not in most cases. Does it even help us? Well most golfers probably don’t appreciate having their hopes built up only for them to wade through the detail to discover that the price that caught their attention requires them to comply with all sorts of sub-optimal conditions, usually playing in the winter months, and using an accommodation that they’d perhaps rather not do.

In truth, very, very, few golfer’s actually buy package golf vacations off the shelf anyway. It’s far more common for golfers to have their requirements met by way of a bespoke proposal. For all practical purposes then, the price of Scottish golf vacations varies as people add or omit items. All that a majority of people seem to require is an honest, and broad ballpark figure which they can then use as their foundation to build from

Guide price based on four golfers sharing twin rooms
Transport costs based on self-drive and divided by all

 

Price Guide –

AFFORDABLE PEAK SEASON (5 nights)………£2,625
PREMIER PEAK SEASON (8 nights)…………….£1,175

Highlights – Hoylake 2022 Open Championship. Precise ticket arrangements subject to client choice
(tickets not included in price until confirmed)

Premier option includes – Portmarnock GC,
The Island Club, Portmarnock Links and Conwy

Duration – 5 or 8 Nights
(Duration depends on choices made)

Travel class – ‘Affordable’ or ‘Premier’

Season – Mid July 2021

Transport – Self-drive works best

Image by: SN#1 (Steven Newton)/ from Flickr/ through wikimedia
licensed under CC BY-SA 2.0 Terms of licence [CLICK].

 

A typical golf programme has three major price components

    THE GOLF (Green fees)
    ACCOMMODATION
    TRANSPORT

The price guide doesn’t include tickets for the Open Championship at this stage. It would perhaps be inappropriate for Faraway Fairways to try and ‘guess’ your precise ticket requirements? There is after all an array of possibilities regarding the numbers of days and the different levels of access, and consequently the types of combinations you might choose to use. We’d up generating an unwieldy price table were we try and cover every base and possible angle. The best solution is to make ticket purchase the subject of a separate discussion between us, and to omit them from any price estimates for now

Faraway Fairways can resell a sports ticket in the UK providing we transparently transact it at face value, and so long as it doesn’t involve a sale that is subject to crowd segregation and security (golf’s OK). It won’t take long however before you quickly discover that it is perhaps easier to process this independently and choose tickets to suit you. Faraway Fairways would require details from you to process a transaction anyway. You might just as well provide these direct. In addition, purchasing directly also ensures that the ticket(s) are delivered to you, and misses out the third party agent and hence a potential level of risk where something might go wrong

Ticket types can be viewed and purchased on the following link TICKETS CLICK

The cost of green fees tends to be the same for everyone regardless of how we set things up. You might like to think of the golf as ‘static’ therefore. The same is true of transport as well. A fourball party will usually generate a luggage manifest of eight items (4 suitcases and 4 golf bags). This means we tend to use the same transport solution, a 9-seater (9 luggage items) MPV (multi-purpose vehicle) such as a Mercedes Vito. The variation in price tends to come form the accommodation therefore. We think of this as ‘dynamic’ rather than ‘static’.

Significant consideration – It will become increasingly more difficult to secure tee-times for the extended options as time lapses. The critical tee-time is the Portmarnock Links course which if we secure something favourable, will help us line up convenient ferry times. The other important tee-time is the Portmarnock Golf Club’s. This course holds a world top-50 ranking and will be popular in July. We would like to get this secured around late September/ early October of 2021

Important – Dynamic prices do alter dependent on the choices we make, the season we book for, and in the case of hoteliers that operate revenue yield management models outside of fixed rate contracts, the time of year we process a booking. As a general guideline, the nearer we book to the day of arrival, the more expensive things become. This particular tour however is pitching straight into a known price spiked window. We have a good idea how major sporting events affect Liverpool market and that of the surrounding area, it will also overspill into places like Chester, Manchester and North Welsh coast eventually too.. We’re hoping that by ‘moving early’ we can avoid the worse of this penalty, but if we leave it late, it will eventually catch up with us

NON-GOLFERS

Perhaps the most obvious question is does removing the price of the golf work as an estimate for the cost of a non-golfer? In broad terms, yes it does, it’s a fairly reliable guide but equally, it’s all about ratio’s again between static and dynamic components.

Non-golfers can perhaps generate a few additional costs associated with visitor activities, but unless they’re indulging health spa treatments at some of the resort hotels, these are never comparable in price to a green fee.

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