GUIDE-PRICE IRELAND & ENGLAND, PORTRUSH, BIRKDALE, ROYAL LYTHAM, HOYLAKE, & COUNTY DOWN
Quite a lot of golf tour operators will take some low-season green fees, perhaps wrap them up with a budget hotel ‘offer’, and then present them as the dreaded “prices from”. Sure it makes for an eye-catching headline. Faraway Fairways could do the same. The question really though is does this help you at all? Probably not in most cases. Does it even help us? Well most golfers probably don’t appreciate having their hopes built up only for them to wade through the detail to discover that the price that caught their attention requires them to comply with all sorts of sub-optimal conditions, usually playing in the winter months, and using an accommodation that they’d perhaps rather not do.
In truth, very, very, few golfer’s actually buy package golf vacations off the shelf anyway. It’s far more common for golfers to have their requirements met by way of a bespoke proposal. For all practical purposes then, the price of Scottish golf vacations varies as people add or omit items. All that a majority of people seem to require is an honest, and broad ballpark figure which they can then use as their foundation to build from
Guide price based on four golfers sharing twin rooms
Transport costs based on self-drive and divided by all (chauffeur drive is perfectly viable)
Typical Price Range Guide –
LUXURY PEAK SEASON ……………………..,£3,299
AFFORDABLE PEAK SEASON ……………..,£2,750
Highlights – Royal Birkdale, Royal Lytham, Hoylake Royal Portrush & Royal County Down
Also includes –The Portmarnock GC & Portmarnock Links (Langer)
Duration – 8 days
Travel class – Luxury & Affordable
Season – early April to late October
Transport – Self-drive, (Involves flights or ferries between Ireland & England)
There is no strict ‘shoulder season’. Different courses apply different date boundaries. Most transition during mid April, and do the same towards the end of the year in mid October.
A shoulder season price is normally about 15% less expensive than a peak season price. Even though we can make significant gains on green fees, we don’t get quite so much back in accommodation and transport since these aren’t quite so elastic. In general terms, a low-season price is usually about 33% less expensive than a peak season price, but both shoulder and low season prices can get disrupted on this particular tour due to the inclusion of Dublin and Liverpool. Both cities have a robust sporting calendar. Liverpool in particular can generate higher prices in the winter football season. It just depends how our dates fall
This tour is also subject to dynamic transport pricing. Crossing between Ireland and England involves either a night car ferry, or a flight. Faraway Fairways have modelled the ferries. This is usually the cheapest option since it allows you to keep the same vehicle throughout, and so avoid generating numerous short duration hires of 48 hours. A night ferry also absorbs two nights hotel accommodation. The option of flying however isn’t without its appeal. It’s faster and probably means that you’ll get two nights better sleep in an hotel than you would in a ferry cabin
A typical golf programme has three major price components
THE GOLF (Green fees)
The cost of green fees tends to be the same for everyone regardless of how we set things up. You might like to think of the golf as ‘static’ therefore. The same is true of transport as well. A fourball party will usually generate a luggage manifest of eight items (4 suitcases and 4 golf bags). This means we tend to use the same transport solution, a 9-seater (9 luggage items) MPV (multi-purpose vehicle) such as a Mercedes Vito. The variation in price tends to come form the accommodation therefore. We think of this as ‘dynamic’ rather than ‘static’.
Important – Dynamic prices do alter dependent on the choices we make, the season we book for, and in the case of hoteliers that operate revenue yield management models outside of fixed rate contracts, the time of year we process a booking. As a general guideline, the nearer we book to the day of arrival, the more expensive things become
Perhaps the most obvious question is does removing the price of the golf work as an estimate for the cost of a non-golfer? In broad terms, yes it does, it’s a fairly reliable guide but equally, it’s all about ratio’s again between static and dynamic components. The more expensive a hotel is (dynamic influence) the bigger the percentage contribution it makes to the overall cost.
60% of the corresponding price for the golf on a luxury option
55% of the corresponding price for the golf on a premier option
45% of the corresponding price for the golf on an affordable option
Non-golfers can perhaps generate a few additional costs associated with visitor activities, but unless they’re indulging health spa treatments at some of the resort hotels, these are never comparable in price to a green fee.